Big Eye Deers

Cyfle

Introduction

Cyfle is a dynamic and progressive training company which provides an invaluable and inspiring service to Creative Media Industries in Wales.

Cyfle required a website with functionality to enable them to publish up-to-the-minute multi-medium news, quickly and with ease. It was fundamental to address the need for a clean User Experience and versatile CMS.

We saw that Cyfle needed a website that properly reflect what it has to offer, as well as a platform that the client wouldn’t outgrow, a website to supports its future growth.

The Big Eye Deers Approach

After in-depth content analysis and diagnosing exactly what issues the client was faced with, we designed a website that would focus mainly on providing visitors to the site with up-to-the-minute information on Cyfle’s courses on offer as well as News on a bespoke CMS platform with Wordpress Integration and live Twitter & Facebook feeds.

The site was further enhanced by implementing full multilingual capabilities as well as Solr search. We also created a branded newsletter template on a system which would allow our client to speedily send out news and course information to its database – the delivery results and social reach measurable by easy-to-use reporting and analytics.

The Finished Product

• Bespoke CMS
• Multilingual
• Fully Search Engine Optimised
• Solr Search
• Full Wordpress Integration and skinned
• Social Media Integration with Twitter & Facebook Feeds

Within 1 month of go-live, the site boasted:

• More than 3,000 visits
• 7,705 Page views
• 67.23% New visits
• Average page views per visitor: 2.9

Following the website redesign:

Easy updates are now possible with instant access to the CMS system. Full social media integration has allowed Cyfle to provide real-time news and information to their community

Since going live, Cyfle have benefited from:

• Easy updates through an easy to manage and flexible CMS system
• Database management and professional e-marketing campaigns
• In-depth reporting & Analytics
• Flexible and fast SEO blogging
• Full social media integration
• Monthly targeted email campaigns and subsequent analytic statistics

To find out more, see www.cyfle.co.uk